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MARKETING COLLEGE PAPERS
Term Papers

This is a paper about the correlation of marketing research and consumer sales growth. It will also look at some factors of why marketing research affects sales growth. Its main purpose is to show that marketing research has a positive correlation to consumer sales growth. It relies on 5 sources written in APA format. | more info

This is a 3 page paper on university advertising in magazines. It will determine whether or not a university should advertise in magazines. It will also look at what the best strategy would be to advertise in magazines as well as how this helps their public relations. It will also It relies on 2 sources written in APA format. | more info

This is a one-page paper which discusses the mission statement of the YWCA organization. The organization’s services are described. This information highlights the organization’s current and future goals. A copy of the mission statement is also included. The paper is written in MLA format. | more info

This is a two-page paper which analyzes Internet marketing practices. Similarities between online marketing and traditional marketing are highlighted. An argument is presented that the two forms of marketing do not differ in any significant way. The paper is written in MLA format, and utilizes four sources. | more info

This is a one page paper that discusses three defensive responses as to why sales are down 30 percent in my territory. The paper is divided into three sections. It is written informally. There are no sources for this paper. No sources were required. | more info

This is a 1-page paper discussing noncommercial and commercial communities. A definition is given for each and an example of each type of community is analyzed. The way in which each provides value to users and administrators is also explored. It relies on 2 sources and is presented in APA format. | more info

This is a 1-page paper discussing internet and marketing communication. If offers a definition of what marketing communication is and it analyzes the way that the Internet changes marketing communications and offers examples to how that happens. It relies on 2 sources and is presented in APA format. | more info

This is a three-page essay about the current situation of the Chevrolet Corvette. It presents an analysis of the current marketing environment, which includes both challenges and opportunities that it is facing. An assessment of the brand’s current marketing strategy is made, and suggestions for positive changes to those strategies are detailed. The company’s strategy includes an assessment of its strengths and weaknesses as a brand. It relies on four sources presented in APA format. | more info

This is a one page paper that compares and contrasts Ford’s website and GM’s website. The author takes the position that Ford’s website is better. It provides more information, that isn’t overwhelming to the consumer, and the information is more easily accessible. The paper is written in APA style. It uses two references, which are the websites. | more info

The following is a 3 page paper that examines whether or not people develop relationships with particular product brand and how advertisers make use of that. The assignment requires that one brand from 2 of 3 product categories be chosen for the research. For this paper, cell phones and movie studios were chosen. The brand names chosen were Motorola and Pixar (respectively). The paper is supported by 4 sources and is written in APA format. | more info

This is a 3 page Marketing essay. The essay discusses whether Wal-Mart should also focus on marketing to the African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents in addition to the present market that Wal-Mart serves. It relies on 5 sources and is presented in APA format. | more info

This is a 3-page essay discussing Wal-Mart and Leap Frog. It analyzes whether Leap Frog should sell its products to Wal-Mart. Wal-Mart has been known to knock off competitors and make unreasonable demands to its suppliers. This essay discusses whether Leap Frog would benefit from refusing to sell to Wal-Mart. It relies on 5 sources and is presented in APA format. | more info

This is a three page marketing essay discussing whether a soft drink manufacturer such as the Pepsi Cola Company should use PTSTP (products target segmentation targeting and positioning) to develop new products in the attempt to obtain a sustainable competitive advantage. The essay is presented in APA format and relies on 3 sources. | more info

The following is a 3-page paper that is a continuation of Song16531 and is intended to be added directly to it. The paper examines the attributes and primary target markets of Dell Computers, Inc. The paper also includes a product-market grid that displays the various market segments that Dell is working in. Competitive advantage is also discussed. The paper is supported by 3 sources and is written in APA format | more info

The following is a 3-page paper that is a continuation of Song 16531 & 16536 and is intended to be added directly to them. The paper discusses developing a strategy for distribution channel management. This will be done by examining Dell’s distribution channel and logistics. It will also give a description of the physical facilities involved with distribution at Dell. The paper is supported by no requested sources other than what was provided by the first two papers and is written in APA format. | more info

The following is a 2-page paper that is a continuation of Song16531, 16536 and 16537, and is intended to be added directly to them. This paper discusses promotion strategies for Dell Computers, Inc. The paper will discuss the 4 P’s of marketing as it relates to Dell. The paper is supported by 2 sources and is written in APA format. | more info

The following is a 2-page paper that is a continuation of Song 16531, 16536, 16537 and 16538 and is intended to be directly added to them. The paper discusses Dell’s pricing strategies and tactics. It will also discuss the competitive advantage the pricing strategies bring Dell. The paper is supported by 2 sources and is written in APA format. | more info

This is a 4-page essay discussing strategic management. It outlines the new missions and goals of the Intel Corporation under new CEO Paul S. Otellini. It also analyzes whether the new Intel strategies align with the new organizational design and strategic controls. It relies on 6 sources and is presented in APA format. | more info

This is a 3-page discussing marketing. It analyzes the online selling of Estee Lauder’s Advanced Night Repair Concentrate. It explores whether retail businesses are as willing to sell this product because it can be bought on the internet. Pull strategy is also discussed as well as whether online customers are also in store customers. It relies on 5 sources and is presented in APA format. | more info

This is a 2-page essay discussing marketing. In late 2007, following two years of research and planning, British super market retailer Tesco launched their entry into the US grocery market with a new brand of stores, -Fresh and Easy-. The ability for this company to be successful or not will be analyzed using the concept of channel success. It relies on 5 sources and is presented in APA format. | more info

This is a 2-page essay discussing marketing. It will focus on the Adidas company and its new promotional campaign. Background information about the company will be offered as well as its new campaign concepts. This promotional campaign will be assessed for success or not. It relies on 4 sources and is presented in APA format. | more info

This is a 2-page essay discussing marketing and pricing strategies. It analyzes and marketing and pricing strategies of the Segway HT, a self-balancing electric powered transportation machine. This product failed to sell the projected amount of devices. Suggestions as to why will be offered as well recommendations about what could have been done differently. It relies on 4 sources and is presented in APA format. | more info

This is a 2-page case study in marketing. It takes a close look at German company Adidas. It analyzes Adidas’s new promotional campaign with regards to the upcoming Beijing Olympics. It explores whether or not the campaign will be successful or not. It relies on 3 sources and is presented in APA format. | more info

This is a 2-page essay discussing marketing and pricing strategies. It analyzes and marketing and pricing strategies of the Segway HT, a self-balancing electric powered transportation machine. This product failed to sell the projected amount of devices. Suggestions as to why will be offered as well recommendations about what could have been done differently. It relies on 4 sources and is presented in APA format. | more info

This is a 2 page case study discussing the marketing environment, the assessment of the current marketing strategy of the Corvette and the development of a future marketing strategy for the Corvette. It is supported by 4 sources and presented in APA format. | more info

This is a 2-page term paper discussing marketing. The paper focuses on the Segway HT and pricing method strategies. An analysis of how the Segway HT was priced and marketed is offered. Suggestions are made regarding changes that would have made this product more successful as well. It relies on 4 sources and is presented in APA format. | more info

This paper – three pages in length, in APA format and utilizing three different resources, pertains to the development of a hypothetical new product or service. The goal of this paper being to apply learned concepts while building a marketing plan for the proposed new product or service from the ground up. It will also discuss what aspects of the new product or service makes it new to the marketplace. | more info

This paper – three pages in length, in APA format and utilizing three different resources, pertains to the development of a marketing strategy for a hypothetical product created in a previous assignment. Some components being discussed will include the objectives of the marketing strategy as well as the product / services features. The beginning statement of this paper will provide a quick overview of the original product / service idea. | more info

This is a six-page, APA-cited paper discussing marketing plans and marketing strategy and their relationship. It discusses the overall purpose of a marketing plan and the various components of a marketing strategy and offers an outline for a marketing plan It is supported by online and printed research listed on a reference page at the end of the paper. | more info

This is a 3-page marketing business plan discussing the Toyota Company. It includes a mission statement, a list of major products, services and goods offered by Toyota as well as a list of competitors to the Toyota Company. Finally, it analyzes Toyota’s position in the marketplace as well as its competitive advantages. It relies on 6 sources and is presented in APA format. | more info

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