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BUSINESS COLLEGE PAPERS
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Advertising language, similar to other forms of communication in the real world, is a very complex issue, relying a carefully crafted combination of verbal, written, visual and audio components This 10-page, MLA-style paper defines and examine the ‘language’ of advertising and how it is used to appeal to the decision-making processes of consumers. It discusses how advertising language evolved, its origins in psycholinguistics and cognitive processing; illustrative examples are given in text. Bibliography cites 15 sources. | more info

This one-page summary is written in MLA format with one source cited. It is based on an article that predicted a poor Christmas financially for many American retailers, and a further recession of at least five years’ duration, which would place severe stress on many companies. The chief causes of this harsh business climate are over-aggressive expansion, poor consumer confidence, and a poorly-thought-out marketing strategy by many businesses. | more info

This two-page marketing paper deals with a fictitious company called Healthy Foods, Inc. Based on information given in an article, the current situation and key issues for Healthy Foods Inc., is analyzed. In addition, a SWOT analysis, alternative suggestions, critical issues, and recommendations are also included in this paper. It is written in MLA format and has no bibliography, with the only source being the original article. | more info

This is a 6-page paper written in MLA style requiring no sources on the management of a fictitious fire department including organizational structure, fire prevention and code enforcement, staff responsibilities and budget. | more info

This is a 4 page paper in MLA format on international management. It discusses the introduction of a pocket PC into the Chinese Market. The paper examines the trade and legal obstacles involved in introducing this product. | more info

This is a 2 page paper. It has no references. The paper is on marketing and consumer behavior. The first section describes the three components of attitudes: cognition, affect and behavior. It offers a definition of each component as well as providing an example of how that function is used in a marketing situation. The second section discusses the three product categorization levels: superordinate, basic, and subordinate. It offers a definition of each level and then applies this to a health club. | more info

This is a 10-page paper using 8 sources in APA format. It focuses on how to attract and retain high talent employees and focuses on the research of Richard Florida. It includes a report on his study, some ideas for research and conclusions. | more info

This is a 2 page paper. It has four references and is in MLA format. The paper discusses ebusiness, specifically focusing on advertising online. The paper notes the difficulties companies have had with online advertising and then describes an article about Absolut's online advertising strategy. The paper considers Absolut's strategy as an example of how online advertising can be effective, discussing and critiquing the approach used. | more info

This is a 10-page per on economics Alan S. Blinder. It has nine sources and is in APA style with footnotes. The paper focuses on the life of Alan Blinder as an economist and professor. It refers to several of the numerous books and papers he has written and his work at the Federal Reserve. All though his life, in whatever role he held, Alan Blinder has a firm believe in the people’s right to understand economic policy and in his responsibility to be a teacher. | more info

This is 3 page research paper using 3 sources in APA format on the background, ethical and accounting issues that led to the downfall of Enron and an examination of what is being done to address the situation now. | more info

This is a two-page overview of how Gatsby’s zeal to correct what he sees as the one great failure of his past results in a devastating repetition of the same circumstances. | more info

This 3.5-page paper examines misunderstandings in the workplace, specifically social distance perception, verbal contexts, and arguments. Throughout the paper, examples from a sales office are used to illustrate the points as they pertain to the work environment. Linguistic and psychological theories are used. | more info

The following essay examines the thesis of “Manufacturing Consent,” by Edward Herman and Noam Chomsky. I have provided two examples of how they prove their thesis in the book. The essay is one page long and in MLA format. There are no references. | more info

This is a five-page paper, with six references focused on Kmart. Just over one year ago, Kmart filed for Chapter 11 bankruptcy protection. This paper looks at Kmart from a past, present and future perspective. Competition, economy and management all played a significant role in Kmart’s fall. They will also have to play a big role in Kmart’s comeback. Kmart can once again become a successful discount retailer, but only if it makes dramatic changes. | more info

This is a three-page paper concerning the subject of employee retention in business environments. It summarizes and comments upon seven short articles on the subject, all of which were published in recent issues of scholarly business journals. The paper is written in the APA style, and includes seven references. | more info

This 12 page, APA style paper analyzes the operations management of the McDonald’s Corporation. The writer states that McDonalds has fallen into a confidence crisis after years of successful business. How the different departments seem to be feuding with one another is discussed as well as customer complaints. Some of McDonald’s efforts to alleviate their turnover rates and fix their general business crisis are explained. | more info

This 7 page, APA-style paper analyzes the retail food chain McDonald’s in Canada, providing information on it’s history, philosophy, current position, profitability, and a SWOT analysis followed by conclusions and recommendations for future consideration. Bibliography offers 8 sources. | more info

This is a two-page paper that compares and contrasts a Jameson and Bacardi ad. It looks at the methods employed in the ads and the cultural message differences. It is written at a college freshman level. | more info

This four page, APA style paper discusses the aspects of a mature market and how it can affect business in a given industry, in this case, the fast food industry. Characterized by increased competition, falling prices and similar products, as well as demographic changes and a weak economy, even industry dominating chains are struggling financially and trying to find ways to differentiate themselves and drive sales. The paper ends with a prediction that the leaders will have to re-invent the category. | more info

This paper examines two articles on the ways in which Japanese companies have restructured both employment and manufacturing strategies to become more economically competitive within the last decade. | more info

This is a 2-page research paper in MLA format on International Financial Management. It reviews the problems that companies face during the transition period of the e-commerce and discusses possible solutions. | more info

One of the major business news events in the year 2002 was the surprising slump in profitability, stock value and overall perception of McDonald’s, a corporate giant. Plagued by many of the problems pervasive to other ailing companies in the current economy, including but not limited to lack of focus, juggling the books to produce aggressive number, deterioration of the brand and other factors, McDonald’s began to post losses for the first time in its history. This 7-page, MLA style paper discusses the problems and other factors that led to these results. Bibliography offers 9 sources. | more info

This is an 8-page paper on succession planning in organizations. It has ten sources and is written in MLA style. Succession planning is critical to an organization’s future ability to fill leadership positions with capable people. Saturn Corporation is an example of a company that uses an effective succession planning process. This paper looks at important components of succession planning and the ways that Saturn implements them. | more info

This is an MLA-style, 6-page paper analyzing and discussing salient points of a case study in which a military officer was appointed to head a department at West Point. It addresses his problems in management, including his failures to address diversity, inclusion and motivation and other important concepts in developing a successful organization; discusses this failure in terms of organizational management and organizational behavior. Bibliography cites six sources. | more info

The is a 6-page paper in APA style with a minimum of 5 sources on Nevada gaming violations, including the history of gambling in the state of the implementation of laws and regulations in the industry. | more info

This is a five-page overview paper on Oil Economics. It has five sources and it is in MLA format. The paper focuses on present and future dependence and supplies of crude oil. The main purpose is to show the development in a global perspective. The main thesis proposes that there are several great challengers to satisfy the increasing demand of crude oil. | more info

This is a four page assignment. It is in MLA format and has three references. The paper is based on the case study Let it Pour - My First Assignment as Executive Assistant. The paper identifies the problems in the case. The paper then proposes solutions to the problems, including describing the solutions and outlining how they help solve the problems identified. | more info

This is a one-page summary and critique on the article in the Jakarta Post, 05/02/2002, “ Critical Thinking Crucial to Global Success”, and is in MLA format. | more info

This five-page paper is a case analysis of the General Electric Company. It is written in MLA format and uses only in the case itself as a source. It summarizes the case, analyzes GE's current situation, identifies the issues, identifies the options, and provides a recommended course of action. | more info

This three-page paper is written in APA style and contains two sources. It is written on a college graduate level and is a SWOT analysis and comparison of a Click and Click with a Brick and Click organization. Differences are analyzed, including the effectiveness of the Web sites for each organization. | more info

This seven-page paper is written according to MLA guidelines and contains nine references from three different source types: a book, a magazine, and the internet. Internet sources include press releases as well as the company profile and other information of general interest. The paper is a company newsletter of current date, for the publicly traded company of Sears Canada Inc., a separate entity owned partly by Sears Roebuck. The newsletter conveys information to the employees across the country, regarding the company’s progress, and acquaints the employees regarding new initiatives. It recognizes the accomplishments of not only the company as a whole, but of individuals, divisions and locations within the larger entity. | more info

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